Brand & Artist Development

Brand Development

Brand development is the process of creating and strengthening your professional services brand. As we help individuals/firms develop their brands, we divide the process into three phases.

  • The first phase is getting your brand strategy right and aligned with your business objectives.
  • Second is developing all the tools you will need to communicate the brand, such as your logo, tagline and website.
  • Finally, there is the phase of strengthening your newly developed or updated brand.


Artist Development

Do you need Artist Development?

So many artists want a manager when what they really need is artist development.

Artist development consists of developing all aspects of an artist until he or she can earn a living making music. Sometimes an artist needs more refinement before a manager is willing to take a chance on them and invest time and energy into their career.

Artist development consists of

  • Establishing an artist’s personal brand
  • Live show (including band)
  • Establishing a following
  • A collection of viable material (songs)
  • Social media profiles
  • Networking sites
  • Recording


Most experienced managers will not take an artist on until they have at least a good amount of those pieces in place.

King James has been nominated for 4 Grammy’s so far in his music production career.  Currently he has expanded to Artist Development and Management.  

Contact him today for a

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